Vihtavuori unveils the new brand look at the IWA Outdoors Classics 2026
The world-renowned smokeless reloading powder manufacturer Vihtavuori will publish its new brand look at the IWA Outdoors Classics exhibition. IWA exhibition takes place from 26th February to 1st March 2026 in Nurenberg, Germany.
Vihtavuori Sales and Marketing Manager Olof Borgström is satisfied with the updates:
“I’m really happy with how our new visuals look here at our stand and on our website. The update will be visible also in future bottle labels, but despite these changes, the product range will be the same, keeping the same, premium Vihtavuori quality as always.”
The classic items of Vihtavuori previous logo, V-letter inside the circle, stay as the symbol of the consistent excellency of Vihtavuori powders. The V gets slightly tilted from the top, creating sportier and more modern look. The logo is a seal of over a hundred years of experience in consistent, from batch-to-batch high quality powder production. Vihtavuori powder selection covers more than 20 different types of reloading powders for all disciplines, firearms and ranges.
The label design
The powder bottle labels will gradually begin to change to the newer version from now on. The information on the label and the use of it stays the same so the label change is mostly visual. The packaging itself stays the same except for the bottle cap which changes in color to match the new blue tone. The sizes and the design of the bottles will stay the same.
The new brand colors
The main brand colors have the same familiar feeling of Vihtavuori than earlier but there is a feeling of something new as well. The new main color, Combustion Blue, is a modern, energetic blue that renders the expertise and innovation of Vihtavuori brand products. Sandstorm Beige adds some brightness to the powerful palette together with Spindrift Gray and Recoil Gray, which are used to smoothen out the strong colors. Muzzle Flash Orange and Arctic White are used as a contrast color for different blueish shades, and for highlighting elements to create a balanced design. Dark colors reflect strength and authority. The sophisticated and calm Night Sky Gray makes the other colors stand out and brings a desired contrast to Vihtavuori brand logo in printed materials. Powder Black acts as a grounding element, and it can be used together with other listed colors to create a deeper visual atmosphere.
Read more and contact information
Read more about the new brand renewal from our website vihtavuori.com. You can find the new graphic elements from our material bank on our website.
For other questions, contact fi.marketing@nammo.com.
